Harlequin expands its operations in Europe
In order to better fulfil our European clients’ needs, we have launched a new manufacturing plant and distribution centre in Liège. In spite of the coronavirus pandemic, we have also grown our team in the DACH market by appointing Sander Resnik as a new Commercial Director in Berlin.
The new plant is based in Liège, Belgium, where it is manufacturing our globally renowned Harlequin Liberty sprung floor panels. The 2,000m² large complex also includes warehousing facilities which stock our range of products and ship to all of our European clients.
Harlequin Central Operations in Liège, Belgium © Harlequin Floors
Having a logistics centre on the European continent will be especially important for our clients in the events industry where a rapid turnaround on orders is a prerequisite and will be even more important to help rebuild the industry post-pandemic.
A growth in sales to this sector is expected in Germany in particular, thanks to the knowledge and experience of Sander Resnik, who was appointed as new Commercial Director of Harlequin Deutschland. With a background in sales expansion and e-commerce, Sander is set to widen the German speaking customer base which is dominated by the dancing elite but has further potential in the wider dancing community as well as the events industry.
© Sander Resnik, Commercial Director DACH
Upon joining the team, Sander said: “I am glad to be with Harlequin Floors at this time and to be able to support the DACH region with my expertise. Working closely with Mr. Rüter and the team in Berlin, I aim to show our German speaking customers how important it is to train and perform on a real dance floor as opposed to a generic sports floor.
“We are sure that our customers will also welcome further improvements to our excellent service as well as new products we are currently developing.”
Guy Dagger, CEO of the Harlequin Group, added: “Harlequin has experienced incredible global growth over the last year providing internationally renowned brands, venues and performing arts schools with quality performance floors and stages.
“We have seized the opportunity this growth brings to offer all our clients across the world the outstanding customer service that is synonymous with the Harlequin brand.
“Last year we worked with an incredibly diverse range of customers around the world on an amazing range of projects, from Australian Ballet to the Cirque du Soleil, from Macbeth at the Norwegian Theatre to the Comic Relief Danceathon in London.”